One of the best ways to find tenants for your rental properties is word-of-mouth. People often trust the recommendations of other individuals in their network. Think about the times you’ve taken a friend’s advice to check out the new restaurant in your neighborhood or buy a new pair of headphones. Word-of-mouth happens when you give your tenants something positive to talk about and share with their friends and family.
Here are a handful of ways to find new tenants to always keep your investment properties filled:
Make your property Instagram worthy
Social media is one of the best platforms for sharing you what you have to offer. It’s one thing for you to post about your properties but it’s another thing to have your tenants post pictures and videos of their lives in your properties. To make your property worthy of Instagram and other social platforms, there are a few things you can do such as:
- Add a fresh coat of paint to the interior and exterior of your property. No one wants to take pictures in front of a wall with old, chipped paint.
- If you furnish your units, choose furniture and appliances that work cohesively together when it comes to design and aesthetics. A mashup of different patterns and colors of couches and tables don’t work so well in photos.
- Improve the lighting in your apartment if you can by increasing the amount of natural light in your rental property. Photos taken in natural light often work with the aesthetics of Instagram influencers.
Provide great service and communicate
Think about the positive experiences you’ve had at a spa or a professional sports event. You told all of your friends and family about the great time you had and how you enjoyed yourself. The same goes for the negative experiences you’ve had. You took the time and effort to tell people to avoid the unpleasant experiences you’ve had as well.
When it comes to taking care of your tenants, always provide great service and communicate often. Your efforts to serve your tenants won’t go unnoticed. Respond quickly to service requests and keep tenants up to date on any changes you make whether it’s installing a new dishwasher or sending over a plumber to do a maintenance inspection. Always find ways to open up chances to communicate and receive feedback from your tenants. This can be done by sending quarterly emails asking tenants what they like about living in your rental properties and ways you can improve. Opportunities to communicate can also be done by dropping off a goodie bag during the holiday season to remind tenants that you’re thinking of them.
Ask for referrals
After you’ve done your best to provide great service and an enjoyable living experience for your tenants, ask for referrals. Because you communicate effectively with tenants and know when they plan to move out, you can plan ahead so you can always keep your rental properties full. Make it a point to ask for referrals of potential tenants from current tenants you like. You’ll increase your chances of finding tenants you enjoy having in your investment properties.